Designing branding for a new business requires an understanding of how the business will position itself in the marketplace. Determining how to differentiate a business from competitors is an essential part of branding design. This involves discovering the strengths, values and unique selling points of the business. Read more …
Tag: graphic design
Creating natural magic with Natureworks
Natureworks Australia creates magical sculptures of imaginary and giant creatures, but they also sculpt highly realistic museum-quality replicas of native animals, birds and marine life. It is certainly a unique business – where else can you see dinosaurs, gorillas, giant toads, unicorns and pirates in one place? Read more …
Promoting wellbeing products
Would you like to relax, rebalance, heal better or sleep more soundly? These products promote a holistic approach to wellbeing. Read more …
Health coach branding and e-learning system
Health coach branding project for fitness trainer Nick Ellson Holistic Health, who provides online lifestyle programs and personal training. As well as the logo and branding design, the project included the design of an e-learning website, advertisements, social media banners, business cards, eBooks and vehicle signage. Read more …
Refreshing brand for Hands on Homeopathics
Rebranding and new website for an established allied health care provider in northern Brisbane, Hands on Homeopathics. The brand was due for a refresh after ten years, aiming to reflect the business owner’s values and bring the brand up to date visually. The design brief was to portray a natural, fresh vibe to reflect the nature of the services. The brand needed to feel friendly, approachable and practical. Read more …
Fierce, feisty, learning materials
Promotional, editorial and learning design for a tertiary college’s ‘Fierce’ studio – an interactive, real-world learning environment for design & technology diploma students.
Bringing research to life for QUT
How do you make an academic report appeal to a variety of stakeholders, from academic researchers and government advisors to commercial entrepreneurs and the general public? The answer is to focus on clarity – clean uncluttered layouts, relevant photographic imagery, useful explanatory diagrams and a clear information hierarchy. Read more …
Happy Dotting branding
Happy Dotting Company is a fun, friendly start-up for dot painting enthusiasts, selling art & craft products to share the business owner’s passion for dot painting. The project so far has included design of branding, product labels, stencil artwork, learning materials and merchandise.
Purrfect book design!
Design of cover and page layout for an easy-to-read book about interpersonal communications, in printed and e-book versions.