
Health coach branding project for fitness trainer Nick Ellson Holistic Health, who provides online lifestyle programs and personal training. As well as the logo and branding design, the project included the design of an e-learning website, advertisements, social media banners, business cards, eBooks and vehicle signage.
Logo and branding elements
The colourful logo represents the six foundation principles underlying Nick Ellson’s approach, with bold typography suggesting a strong, active feel. The logo can also be animated to give an organic effect. To supplement the logo, we also developed six icons to reflect the six principles, matching the coloured segments of the logo.
Website and e-learning design
A major part of the project was the design, planning, content editing and development of a WordPress website. The website promotes the service and acts as the online program delivery channel. Various features are available to signed-in members only. We implemented the LearnDash plugin to allow for sophisticated online learning programs of different types, and a payment system to accept online payments and subscriptions.
Please note the business owner has since moved to the UK and scaled down the business, so the website may not be fully up-to-date.