Would you like to relax, rebalance, heal better or sleep more soundly? These products promote a holistic approach to wellbeing. The lovely Anna Boyce of Wellbeing Consultancy Australia asked me to create a brochure to promote her Wellbeing Bundles. These products are beautifully packaged self-care kits designed to help people increase their wellbeing and personal resilience. The bundles contain things like essential oils, aroma spray and MP3 player with guided meditations.
The design aims to create a tranquil feel, using soft watercolour washes, loose script font and subtle colour coding for the four related products. The A5 brochure opens out to an A3 poster, with quadrants showing the four product variants. The four main colours used on the brochure link to the colours used on product packaging.
When planning the brochure content and writing and editing the copy, I focused on benefits for users and the problems these products intend to address. To anticipate customer doubts or questions, I felt it was important to describe how the products work, and the difference between the four product variants.
“You have made it all look so beautiful.. thank you so much!” Anna Boyce
To allow each product to be promoted separately, I created an info sheet for each, plus an online PDF brochure A5 version for sharing on social media or via email.