Small steps. Big difference.

Nick Ellson's logo is based on six colourful segments

Branding for a new health coaching business Nick Ellson Holistic Health, who provide online lifestyle programs and personal training. The colourful logo represents the six foundation principles underlying the approach, and the bold typography suggests a strong, active feel. The logo can also be animated to give an organic effect. Six icons were designed to reflect the six principles, matching the coloured segments of the logo.

The project included design of advertisements, social media banners, business cards, eBooks and vehicle signage, as well as design, content planning and development of a WordPress website. The website promotes the service but will also act as the delivery channel for online programs – these features are currently being developed and will be launched soon.